The e-commerce sector in Pakistan has grown significantly in recent years as a result of the rise of social media, increased internet usage, and increased popularity of online marketplaces. E-commerce sales in Pakistan are anticipated to increase from $1.2 billion in 2018 to $2.1 billion by 2023, according to a study by eMarketer.
Smartphone and internet utilization growth: People are now more likely to shop online thanks to the growth of smartphones and the internet. Pakistan has 97 million internet users, or 38.7% of the country’s total population, according to We Are Social. Furthermore, according to a GSMA study, Pakistan will have 161 million mobile phone users by 2025, up from 113.6 million in 2020.
Promotion of e-commerce by the Pakistani government:
This policy includes actions like streamlining the tax code, enhancing the infrastructure for logistics, and giving e-commerce business owners help and training.
Increased Employment Opportunities:
This policy includes actions like streamlining the tax code, enhancing the infrastructure for logistics, and giving e-commerce business owners help and training.
Boosting Small and Medium Enterprises (SMEs):
Small and medium-sized businesses can access a wider audience thanks to e-commerce. Businesses in rural areas with limited access to markets will particularly benefit from this. SMEs can increase their sales and income by using e-commerce platforms to sell their goods and services to consumers across the nation.
Convenience for Consumers:
Customers can buy online from the comfort of their homes thanks to e-commerce, which offers convenience. This is crucial for customers who reside in rural areas with restricted access to physical stores. Additionally, e-commerce sites provide a broader range of goods, giving customers more options when they shop.
